GRAD// Speaking Business Mastery
Win gigs, more often, at higher fees.
Build a dependable flow of new inquiries. Get feedback and guidance from HEROIC Coaches. Create the 4 essential assets every speaker needs. And, track everything, in the world's most comprehensive speaking business program ever created.
Our Speaking Business Mastery program is a step-by-step guide to nurturing client relationships from the first introduction, through negotiating your fees, to winning the gig. We even cover everything you need to do before, during, and after you hit the stage or the screen.
The goal? Continuous referrals and repeat gigs.
We're going to give you all of our meticulously crafted tools - everything from pre-event timelines and email templates to data tracking technology. It's all designed to position you not just as a speaker, but rather, a trusted event partner.
This isn't just about booking more gigs. We go beyond that as we teach you the art of demand generation, pricing strategies, and sustainable business growth.
The end result? A long-lasting, profitable business.
Because, at HEROIC, we know it's more than just securing a gig; it's building a sustainable speaker's lifestyle – the one you've always dreamed of.
MICHAEL PORT
CEO & Co-Founder
Co-author, The Referable Speaker
ANDREW DAVIS
Partner & CMO
Co-author, The Referable Speaker
Our Promise
Embrace the power of gig velocity with Speaking Business Mastery.
Rapidly build your gig pipeline, foster meaningful interactions with event organizers, and have a structured approach to raising your fees, negotiating agreements, and following up with every lead. But even more importantly, you'll unlock the confidence to transform each new booking into a stepping stone for future opportunities.
It's not just about moving forward; it's about moving faster with purpose and precision.
The Course
The HEROIC’s Speaking Business Mastery program is tailored for those truly committed to mastering the art and science of speaking as a business.
12
Weeks
40
Lessons
12+
Live Sessions
Behind the Scenes
Get an inside look – and meet the team – behind our Speaking Business Mastery program
8 Fundamental Pillars of
Speaking Business Mastery
Delve deep into what truly shapes a successful speaking career. From the intricacies of nurturing client relationships to the strategies of consistent demand generation, our curriculum is grounded in eight fundamental pillars. These pillars, refined through years of industry experience and insights, aren't just about mastering the art of the speaking business—they're about using the data to build a thriving, sustainable business around your passion.
Here's a closer look at what you'll master.
1
The FEE Factor Formula
The world's first formula to reliably set, negotiate, adjust, and increase your fees.
There's a ton of online advice designed to help you find your worth and determine your fees. But the truth is... none of these things work on their own. Sure, they all sound like reasonable options, but they don't reflect how the speaking industry actually works.
Learn More
2
Turn 1 gig into 100
Everything you need to build a sustainable pipeline of new gigs.
When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option. But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.
And there is. It's all about building relationships. We'll show you exactly who to build relationships with and how to do it, so you can build a sustainable pipeline of new gigs.
Learn More
7-DAY SALE
Save $3,000 when you pay-in-full for the May 2024 cohort
3
Assets: The Big Four
Exactly what you need, where to put it, and how you use it to land any gig. Fast.
So many speakers try to establish credibility by creating a strong online presence, leveraging social media, and building their personal brand. And it can be frustrating to spend so much time and effort creating content... without seeing any results.
Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.
But they're forgetting the most important person: the event organizer.
Learn More
4
Timing Is Everything
How successful speakers land gigs by getting inside the mind of every event planner.
As a professional speaker, you know your final destination - you want to land the right high-paying gigs consistently and reliably.
But, when an inquiry comes in, and you find an event planner who's interested in your speech...what do you do next? Without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.
But it doesn't have to be that way.
But it doesn't have to be that way.
Learn More
Pillars you'll also master...
5
Track. Manage. Follow-up.
How (and why) the most-booked speakers in the world track everything.
Learn more
6
Velocity
Philosophy
How exactly to get those very first stageside leads for your speech!
Learn more
7
The Other
Two-Thirds
How to become one of the most referred speakers in the entire industry.
Learn more
8
The Sustainable Speaking Career
The formula for growing and maintaining a calendar of booked gigs.
Learn more
When you enroll today in GRAD Speaking Business Mastery, you'll get FREE access to the most intelligent gig management software for speakers.
It's designed to put structure around everything you do in your sales process. You can use it during the course to track your progress and build your pipeline.
This unique software will help you answer questions like:
- What events generate the most referrals?
- Where do most of our leads come from?
- What is my most referable speech?
- When should I reach out to my leads?
- How am I doing this year vs. last year?
- Why am I losing gigs?
- What are my busiest months?
- What are my revenue predictions for next year?
It's the most comprehensive, detailed, and user-friendly tracking software on the market today. It was developed by speakers, for speakers, and it's the best way to keep track of all your business data.
To create this kind of tracking software on your own, it would cost you $55,000.
And usually, a yearly subscription to this unique data tracking software costs $1,800.
But when you enroll in HEROIC's Speaking Business Mastery program today, you'll get access to this groundbreaking technology for FREE for the entire duration of the course. That's right. It's our special gift to you.
Too many speakers fall back on simply tracking the basics - the event information, the event organizer's contact information, and the final fees.
Big mistake.
Because tracking your speaking data is one of the keys to building a sustainable speaking business. With this exclusive gig management software, tracking your data is easier than ever before.
And remember, world-class speakers track everything. Yes, we mean everything.
Who It's For
This course isn't for everyone. But if you are one of the following types of people, you'll benefit immensely from the expertise, knowledge, and assets you'll gain during this course...
✓
Emerging
Speakers
... who are starting out in the speaking industry and looking to establish a firm footing with a long-term vision in mind.
✓
Seasoned
Professionals
... who want to reassess their strategies, increase their demand, and rejuvenate their career trajectory.
✓
Entrepreneurs
& Thought
Leaders
... who are specialists in their fields and want to branch out into speaking to share their expertise.
✓
Authors
& Writers
... who have written books or content and want to extend their reach through speaking engagements.
✓
Motivational
& Life Coaches
... who guide others in personal development and want to add speaking engagements to their portfolio.
✓
Academicians
& Researchers
... who are experts in their fields and want to share their findings and knowledge at conferences and keynote events.
Any Individual
... who is passionate about sharing their message or story and is looking to build a long-lasting, sustainable career in public speaking.
If you're one of the people mentioned above, this course is designed to provide you with valuable insights and tools. The speaking business fundamentals you'll learn in this course will transform your speaking business and give you the power to spread your message farther and faster than ever before.
Who's It's Not For
Like we mentioned above, this isn't for everyone. At HEROIC, we only work with people who are truly serious about learning and growing as speakers.
- Casual Speakers who view public speaking as just a hobby and aren't interested in making it a substantial part of their career.
- Quick Profit Seekers looking for a "get-rich-quick" scheme or expecting overnight success without putting in the work.
- Set-in-their-Ways Veteran Speakers who resist adapting, updating, or changing their established methods and approaches.
- Pure Entertainers and performers, comedians, or artists who are solely focused on entertainment without an emphasis on the business and sustainability aspects of speaking.
- Overnight Sensations who believe that one viral moment or one big gig will sustain their speaking career in the long run.
- Those Unwilling to Invest Time and are unwilling to rehearse, research market trends, and keep learning.
- Naysayers who are skeptical about structured plans, checklists, or following a methodical approach to growing their speaking business.
- People Afraid of Commitment who can't follow through on action items, timelines, and tasks essential for building a sustainable speaking career.
- Lone Wolves who aren't interested in building relationships with event organizers, fellow speakers, or teams to bolster their careers.
- People Expecting Guaranteed Results and expect the course to do the work for them, without putting in the effort.
We don't have the secret for overnight success with zero effort. But we do have the formula for creating a sustainable speaking business. And with all the tools, templates, phone scripts, checklists, step-by-step instructions, and personalized training, it's the easiest way to land more gigs, more often, at higher fees. And the fastest way to build a long-lasting, profitable business and live the speaker's lifestyle you've always dreamed of.
Your commitment
If you're willing to invest 6 hours of your time each week to create a sustainable speaking business and win more gigs, more often, at higher fees, then this course is for you.
We get it, it's a serious commitment, and we know this isn't for everyone.
But if you are willing to commit, we'll promise you all the resources, templates, steps, plans, and connections you need to finally create the speaking business you've worked so hard for.
And, you'll discover during the next 12 weeks that with the resources here, it's easier than you imagined.
Weekly Video Lessons
(1 Hour / Week)
Every week, you’ll get access to the weekly video lessons that will explain all the secrets, frameworks, templates, and essential tips that you’ll need for your business. You’ll be able to go back and watch them over and over so you don’t miss anything.
Activities & Assignments
(2-3 Hours / Week)
After watching the lessons, you’ll watch a couple of short demo videos explaining the weekly activities and assignments so you know exactly what to do and how to do it.
Speaker Handbook
We’ve even prepared a special surprise for you - a unique map that will guide you through the entire course. It’s your Speaker Handbook! Your handbook is filled with every single idea, tip, best practice, template, and framework you need to build a sustainable speaking business.
In your Speaker Handbook you’ll discover:
- Your weekly activities and assignments, with step by step instructions
- A weekly summary that recaps the most essential information from the lessons
- A bulleted list of the most important callbacks from the week
- Helpful hints and reminders to help you along the way
- Real-life examples and templates to inspire you as you create your speaking assets
- Special extra worksheets that you can use in your business
- Bonus activities (with real-life applications) that you can do to transform your business right away.
Exclusive Online Community
You’ll also become part of an online forum where you’ll answer weekly discussion questions with your fellow speakers. We’ve created this unique space to help you connect with other speakers, form relationships, learn and improve together.
Live Training
(1 - 1.5 Hours/Week)
And, each week, you’ll get access to training sessions, live on Zoom, most Tuesdays and Thursdays at 12pm ET. These sessions will be office hours with your amazing HEROIC coaches where you can bring your questions, challenges, and wins. Or they'll be group sessions with the broader group, where you'll deep dive into a critical course concept.
And, each week, you’ll get access to training sessions, live on Zoom, most Tuesdays and Thursdays at 12pm ET. These sessions will be office hours with your amazing HEROIC coaches where you can bring your questions, challenges, and wins. Or they'll be group sessions with the broader group, where you'll deep dive into a critical course concept.
During these live sessions, you’ll be able to ask specific questions about your business, get help creating the 4 essential assets every speaker needs, connect with your fellow speakers and form long-lasting relationships.
And, all the trainings will be recorded so you can go back and watch them again - you won't miss a thing!
Office Hours
(1 Hour/Week)
You’ll also get access to Office Hours every Thursday at 12pm ET so you can get individualized suggestions and recommendations from our HEROIC coaches.
×
❮ ❯
Pillar 1
The FEE Factor Formula
Pillar 2
Turn 1 Gig into 100
Pillar 3
Assets: The Big Four
Pillar 4
Timing is Everything
Pillar 5
Track. Manage. Follow-up.
Pillar 6
Velocity Philosophy
Pillar 7
The Other Two-Thirds
Pillar 8
The Sustainable Speaking Career
1. The FEE Factor Formula
The world's first formula to reliably set, negotiate, adjust, and increase your fees.
Finally, you'll be able to confidently quote your fee to event organizers, negotiate effectively, and land more gigs at higher fees.
To help you do that, we'll teach you:
- The top 3 mistakes speakers make when determining their fee (and how to avoid these common pitfalls)...
- What and how to research everything you need to know before deciding on your fee - we'll walk you through the entire research process, from start to finish...
- The 6 steps to conducting deep, honest, and reflective market research to make sure you have competitive pricing...
- How to use the FEE Formula Worksheet to calculate your fee and compare yourself to other speakers in your industry (and you can start using your new quotable fee right away!)
- How to sell your book as part of your speaker pricing - watch your book sales skyrocket like never before!
- The secret formula for calculating your negotiation gap - know exactly how much to negotiate during calls with clients so it’s a win-win situation...
- The 9 reasons you can use when negotiating with your clients to maintain fee integrity and still land the gig…
- The 1 way to simplify the entire negotiation process. This will make you the easiest speaker your client has ever worked with. They’ll LOVE you if you do this 1 thing (and, it’s actually easier for you too)...
We're going to walk you through the entire market research process so you can get insight into industry standards and recognize your value and experience.
We'll also tell you one of the biggest secrets to pricing... when you know this, you'll not only be able to charge exactly what you're worth, but you'll also solidify yourself in your event planner's mind as the easiest speaker they've ever worked with...
When you know the 2 numbers that every event planner has in their head (before they know your fee), you'll be able to adjust your fees confidently and set fees that align with your client's expectations. Which means you'll win more gigs, more often.
With the FEE Factors Formula, you'll be able to easily set your fees and negotiate with confidence so you can win more gigs and grow your business.
2. Turn 1 gig into 100
It's all about building relationships.
We'll show you exactly who to build relationships with and how to do it.
In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.
This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.
We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.
You'll learn:
- The 2 essential keys to building a healthy pipeline of new gigs...
- How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take)...
- 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)
- How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences...
- The 1 thing you should NEVER do when trying to land gigs - it destroys your chances of getting booked.
Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.
Break free from the constant feast or famine cycle that so many of us have experienced at one point or another.
3. Assets: The Big Four
Exactly what you need, where to put it, and how you use it to land any gig. Fast.
Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?
When you think about your credibility, expertise, and fame from the event organizers perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.
And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and plan to put on huge successful events.
- You'll discover the 4 types of speakers that event planners love to hire - and how to be the type of speaker that event planners LOVE.
- You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).
- We’ll even give you 14 example emails that you can send during each of those 8 phases - you’ll learn exactly what to do, how to do it, and when to do it.
Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.
One of them is game-changing for your speaking business.
It’s your discussion document.
This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to create it.
We're going to show you:
- The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch)...
- The 7 essential parts of an effective discussion document - and I’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)...
- How to make your event organizers feel like they are getting the red carpet treatment...
- Where the discussion document fits into your overall sales process - and how to use it so that it actually works...
And, you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And, we’ll give you 2 more examples from real speakers, just like you.
Plus, we'll show you how to create another essential asset for your speaking business - your speaker agreement.
There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out - and make it super easy for event organizers to sign.
Here's a little secret…what you’re going to learn in this course are things that very, very few speakers actually do.
When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.
That’s why it’s the secret weapon that wins you gig after gig.
And, when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.
Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.
You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.
4. Timing Is Everything
How successful speakers land gigs by getting inside the mind of every event planner.
Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.
But it doesn't have to be that way.
Not when you have the perfect map - a detailed and efficient sales process.
Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.
That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!
During the simulation, you’ll:
- Receive inquiries from several different mock event organizers (who are real people!)
- Make initial contact with event organizers.
- Complete a client theme call.
- Use your negotiation skills to negotiate a fee.
- Deliver your session description and speaker agreement.
And hopefully, you’ll land the gig!
You see, a detailed and effective sales process is your roadmap to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up effectively and guiding the event organizer all the way to the final sale.
We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes - and exactly how you need to adjust your sales approach.
But, your sales process won't be complete without understanding the mindset of the event organizer.
You see, when you understand the mindset and the timeline they're on, you'll be able to reach out the right way, at the right time. And you know that timing is everything in the speaking business.
That's why we're going to give you the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase)…
And, we’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).
This clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.
But to get on more stages, more often, you're going to need to do a little customization.
Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to focus on their specific needs and interests.
And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.
But, here's the secret...
You shouldn't customize your entire speech for each new event.
In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.
Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.
The fastest way to a secure spot on the keynote stage is with a refined speech - one that you perform over and over at every event that you're booked at.
You won't customize your entire speech for each new event. Instead, you'll customize only specific parts - saving you time, energy - and most importantly of all, helping you create a referable speech faster.
That's why we're going to show you:
- The exact question you need to ask your event organizer how they feel about customized speeches - and how to respond to win the gig...
- The exact parts of your speech that you can modify - and the 3 parts that should always stay the same...
- The one thing (that's not your speech) that you should definitely customize for every different event - and the 6 steps to do just that...
- The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event...
Option #3 is the easiest of all - it’s the perfect solution to the customization paradox - and, it takes less than 30 minutes!
When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be 10 steps ahead of the majority of speakers.
You'll save valuable time, be able to refine your speech faster and more efficiently, and, you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.
And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker - your customized session description!
To help you create a powerful, persuasive session description:
- We'll reveal the 3 things that every strong session description has… along with 3 real-life examples from some of our favorite professional speakers….
- We'll guide you through the 6 steps to writing a gig-winning session description…
- And, After you write and submit your own unique session description for your speech, our Heroic coaches will review it and give you feedback to make it even stronger and more persuasive.
With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...
You'll have everything you need to win more gigs, more often.
5. Track. Manage. Follow-up.
How (and why) the most-booked speakers in the world track everything.
If your "business records" are a pile of manilla folders, sticky notes, and multiple notebooks filled with event information...
Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...
Or if your "CRM" isn't relationship managing...
You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.
Most speakers only track the gigs that they book. The basics - the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.
But there's so much more you should be keeping track of...
In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.
The simple habit of tracking your business data helps you better understand your speaking business... gives you new insights... and helps you make smarter decisions.
And throughout the next 12 weeks, we're going to help you start tracking all the important information you need.
We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.
When you start tracking your speaking data, you'll be able to:
- Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it)...
- Onboard new team members faster and create a better business partnership - it'll be so much easier to train new members of your team and get them up to speed with your unique business processes.
- Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are)...
- Set more realistic goals based on specific data - and achieve them faster...
The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.
We'll give you all the tools you need to get your calendar and your speaking data under control - and make it work for you.
See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.
6. Velocity Philosophy
How exactly to get those very first stageside leads for your speech!
You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).
Here's the thing: you have to get on stages and screens as fast as possible.
The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.
But, the truth is, the industry is kind of working against you.
You might have even experienced it yourself... if you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.
And 3 months away from getting leads and referrals from your speech.
That's 3 more months of more searching, more rehearsing, and more waiting - without generating any new leads, without improving your speech, and without advancing in your speaking career.
But there's a way to get gigs fast - so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on-screen) next Thursday, in 10 days, or even tomorrow!
And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...
In the velocity philosophy we will teach you the key to booking new gigs fast - and creating a sustainable speaking business.
We'll uncover:
- The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs, faster than ever before...
- How to find creative ways to connect with willing audiences so you can land fast speaking gigs...
- The hands-down best kind of rehearsal ever - and how to use it to iterate your speech and earn stageside referrals...
- The essential mindset shift that you need in order to land fast gigs - don't be afraid of this 4 letter word...
We'll also tell you about one of your most important assets as a professional speaker - other speakers!
Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.
We're going to show you:
- How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own)...
- The 4 types of speakers you should have in your referral ring to maximize the number of referrals you receive...
- How to create the 5 things you need to be the easiest speaker to refer - other speakers will always choose to refer you to their clients if you have these 5 things...
Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.
We'll give you everything you need to get on stage, faster.
But we're not just going to give you the secrets. We're going to introduce you to the people, too. The speakers you'll meet in this course are one of those keys that will help you build your speaking career fast.
They are the ones who will increase your speaking velocity.
And the best part is, you don't even have to look for them, or find them on your own - some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).
You won't find anything like this anywhere else.
7. The Other Two-Thirds
How to become one of the most referred speakers in the entire industry.
After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process - it's essential to create a world-class experience they'll always remember.
You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.
But it can be challenging to know exactly what to do before the day of the event before you walk onstage or turn on your camera, and even after you finish your session.
Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?
What do you do during the event to earn referrals and stageside leads?
How can you keep building the relationship with the event organizer after the gig?
Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...
How to "WOW" your clients, before, during, and after the gig.
We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.
You'll be able to "WOW" your clients every step of the way when you know the 12 things you need to do before the event...
The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...
And, everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!
We'll show you how to do all of that. And, you'll also discover:
- The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!)...
- The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech - and how to do each one...
- How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!
To help you achieve everything you need to do BEFORE the big day, we're going to...
- Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.
- Show you the secret trick to impressing your clients right after landing the gig - this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career…
- Reveal how to make more people in your industry think you’re an expert - with just one simple video. And, we’ll even take you through the 7 steps to create the video!
- Teach you the 5 elements of a strong intro script, the 3 keys to writing a successful intro script, and we'll even show you Andrew's intro script (one he's spent years perfecting!)
- Show you what a speaker resources page is… what the 6 essential elements that your speaker resources page needs… and how to make your own.
- Teach you one of the best ways to rehearse your speech - and the 5 steps for a successful rehearsal session.
And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...
- Teach you the secret of compounding gigs - the key to building a sustainable speaking business.
- Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.
- Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn... it's super easy to do - and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.
- Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.
- Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.
- Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.
And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...
- Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…
- Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term.
This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers - one they can count on in the future.
8. The Sustainable Speaking Career
The formula for growing and maintaining a calendar of booked gigs.
To build a fulfilling and long-lasting career as a professional speaker - one that gives you the freedom to make your own schedule, travel the world, and do what you love - you need to create a sustainable speaking business.
But, the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.
Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.
And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.
Here's the truth - creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.
That's why we're going to show you...
The secret for increasing your demand as a speaker.
When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.
And, you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal. It’s actually a pathway that leads to even more inquiries and even higher demand!
You see, whether or not you generate more demand depends on just 1 thing - and lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.
We'll also tell you the key to planning your speaking calendar each year - if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.
You'll discover:
- Exactly how many inquiries you need yearly for a sustainable speaking business...
- The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is)...
- The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson - if you can’t answer “yes” to all 5 questions, you aren’t ready yet!
- The most important thing your team needs to understand - because if they don’t, it can ruin your relationships with your clients!
- A list of EVERYTHING you should document in your speaking business, complete with 43 items that you must document before adding anyone to your team...
- Why you actually want to lose about 50% of your inquiries due to price. And we'll even draw it out for you on our Speaking Demand Curve...
- How to find the sweet spot for your speaking business - the perfect balance between your fee and your demand in the marketplace...
By the end of this program, you’ll know the specific steps you need to take to increase your demand…
And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.
Make an Investment
in Your Next Gig
Here's the truth: if you were to ask Andrew or Michael for personalized business consulting to learn everything you're going to learn in this course, you'd have to invest at least $50,000.
But we're not going to ask you to pay anywhere near that much.
Andrew's speaking fee is $20,000, and Michael's one-on-one consulting fee is $30,000 per day.
But that's not what you'll pay either.
The retail value of HEROIC's Speaking Business Mastery program is $14,995. But today, we have a special offer just for HEROIC alumni...
GRAD//
Speaking Business
Mastery
3 monthly
payments
Pay $3,325 today, then $3,325 per month for 2 payments
BEST VALUE
GRAD//
Speaking Business Mastery
$14,995
$9,895
Save an extra $100 when you pay-in-full today
GRAD//
Speaking Business Mastery
6 monthly
payments
Pay $1,675 today, then $1,675 per month for 5 payments
GRAD//
Speaking Business
Mastery
3 monthly
installments
Pay $4,050 today, then $4,050 per month for 2 installments
BEST VALUE
GRAD//
Speaking Business Mastery
$14,995
$12,024
Save 20% when you
pay-in-full today
GRAD//
Speaking Business Mastery
6 monthly
installments
Pay $2,050 today, then $2,050 per month for 5 installments
GRAD//
Speaking Business Mastery
$14,995
Classes begin on May 14, 2024. Limited spots are available!